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SIR BERNARD INGHAM AND KEYNOTE SPEAKERS FROM INTERNATIONALLY RECOGNISED BRANDS CONFIRMED FOR INTERNATIONAL FRANCHISE CONFERENCE

3rd March 2010

Sir Bernard Ingham, former government spokesperson and current President of the British Franchise Association (bfa), will be among the distinguished speakers an international conference being held in London, Friday 19 and Saturday 20 March 2010.

The International Franchise Conference, supported by UK Trade & Investment (UKTI) and sponsored by Sherrards Solicitors, has been developed to enlighten delegates about how to expand a business overseas or launch and market a company in the UK. Sir Bernard will speak at the welcome address during the first session of the conference programme.

The event features an extremely impressive speaker list including newly confirmed keynotes Nick Smart, Vice President for Development UK & Ireland for the world-renowned Hilton Hotels, and Simon Brown, Brand Director, Canterbury of New Zealand and former Head of International Trading, Ladybird, who will educate local and global delegates about the fundamental principles behind international business and franchising success.

 Topics to be discussed include: the world is accessible; purchasing an international franchise brand; finding an overseas partner; and the essentials of exporting your franchise.

The list of top speakers also includes Marcella Marcheso, US Commercial Section, American Embassy; Toyin Laketu, International Business Development Adviser, UK Trade & Investment; and Lloyd Evans, Chief Executive, ChipsAway.

Chaired by Manzoor Ishani, Franchise Development Director for Stagecoach Theatre Arts and Senior Consultant for Sherrards Solicitors, the International Franchise Conference comprises a series of round table discussions, expert panel sessions and case studies delivered by financial consultants bank representatives, business advisors, franchisees and franchisors.

The full conference programme includes: Day One:

• Welcome and networking
• Keynote address: The world is accessible – Simon Brown, Brand Director, Canterbury of New Zealand and former Head of International Trading, Ladybird
• Going international – Toyin Laketu, International Business Development Adviser, UK Trade & Investment; Angela Bachfield, Managing Director, FranFind; and Henri Laakso, Senior Consultant, FranCon Franchise Consulting
• Panel session: Franchising into the UK – Manzoor Ishani, Senior Consultant for Sherrards Solicitors and Franchise Development Director for Stagecoach Theatre Arts; Peter Landau, Entrepreneur, The London Business Support Service; Marcella Marcheso, US Commercial Section, American Embassy; and Toby Hermitage, Head of Corporate Tax, Alliotts Group
• Roundtable discussion: The essentials of exporting your franchise – Toyin Laketu, International Business Development Adviser, UK Trade & Investment; Max McHardy, Director of Franchising, BDO Stoy Hayward; and Manzoor Ishani, Senior Consultant for Sherrards Solicitors
• Case study: Franchising into an overseas market – Andrew Withers, Managing Director, FastFood Systems (Southern Fried Chicken)

Day Two:

• Keynote address: Purchasing an international franchise brand – Nick Smart, Vice President for Development UK & Ireland, Hilton Hotels
• Structuring franchise fees – Manzoor Ishani, Senior Consultant for Sherrards Solicitors
• Case study: Finding an overseas partner – Manzoor Ishani, Franchise Development Director, Stagecoach Theatre Arts
• Roundtable discussion. Delegates can choose from:
  • Master franchising does not work, hosted by Manzoor Ishani, Senior Consultant for Sherrards Solicitors
  • The relationship between international franchisor and franchisee, hosted by Lloyd Evans, Chief Executive, ChipsAway
  • How the UKTI can assist overseas development, hosted by Toyin Laketu, International Business Development Advisor, UK Trade & Investment
• Case study: Bringing an international brand to the UK – Trevor Brocklebank, Master Franchisee, Home Instead Senior Care

The International Conference will be held in conjunction with The British & International Franchise Exhibition, London’s leading franchising event which features more than 100 franchise exhibitors at Olympia, London.

To find out more about The British & International Franchise Exhibition click here

• Request Further Information

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