Riverford Organic Franchise

A Record-Breaking Christmas for Riverford

12th January 2017

Christmas delivery week has always been the busiest time of year for Riverford and 2016 was no exception.
A Record-Breaking Christmas for Riverford

Riverford Organic Farmers, best known for their iconic veg boxes, are celebrating after a very successful Christmas sales period.

Riverford’s farm staff and network of franchisees worked flat out leading up to Christmas to ensure customers received safe delivery of their Christmas veg, meat and more.

Christmas delivery week has always been the busiest time of year for Riverford and 2016 was no exception. They saw a record-breaking increase in deliveries, as sales were up by over 15% and the average order value rose by 4.9% compared to 2015, turning over more than £2 million in the two weeks prior to Christmas.

Sales of their high welfare, organic meat contributed to the increase with nearly 9000 deliveries including meat compared to less than 7000 in 2015.

Riverford, who will be celebrating 30 years of business this year, believe the key is knowing what their customers want. Their core range performs well year on year, with customers adding cheese, wine and seasonal products like handmade mince pies and Christmas puddings to their orders. This year their new nut roast proved to be a popular product.

Riverford’s Franchise Services Manager Nigel Loveridge believes there are other contributing factors:
"We’ve recently rebranded and have worked hard to tell the story Riverford and its core values of good food, good farming and good business. We want the focus to be on where our produce comes from, how it’s grown and the people that are involved."

Riverford’s Managing Director Rob Haward explained:
"To grow, source, plan, market, pack and deliver this volume of food in one week was a mountainous challenge. Our spirit, commitment and hard work (combined with great planning) were up to the challenge. Everyone from our growers, pickers, packers, drivers, office staff and franchisee network worked extremely hard; I feel proud of what we have accomplished together."

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Riverford Organic Franchise News

A Decade Of Deliveries For Riverford Franchisee
12th June 2017
Riverford franchisees, Andrew Wilson and Susan Taylor, are celebrating a decade of deliveries.

Riverford’s Newest Team Raring To Live Life on the Veg!
5th June 2017
Grant Hughes and Elizabet Caminade-Lavault are the latest franchisees to join Riverford’s network of veg box delivery teams.

Riverford Raises Awareness Through The Veg Fund
16th May 2017
Riverford's The Veg Fund scheme works in partnership with local schools, charities and other organisations to help them raise money.

New Year, New Career Living Life On The Veg
6th January 2017
Investing in a Riverford Organic franchise offers a safe and rewarding way to take control of your work/life balance.

Riverford’s quiet revolution – the decision to ditch discounts
5th December 2016
Riverford have had enough of discount marketing and in a bold new move have vowed never to offer anything to a new customer that they don’t...

Riverford Organic Welcome their Latest Franchisees
17th October 2016
Scott Taylor and Marja Boyce are the latest franchisees to join Riverford’s network of veg box delivery teams.

Riverford’s Franchise Conference & Awards Dinner
22nd August 2016
Riverford Organic Farmers held their annual franchise summer conference and awards dinner in London in August 2016.

Riverford launch new look recipe video channel
12th August 2016
Riverford are set to launch their new veg-obsessed recipe video channel on YouTube.

Riverford Organic Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
13 years
Current UK Coverage
90%
Franchisee Support Staff
7
Personal Investment Req.
£12,500
Total Startup Cost
£24,000
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

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