Oscar Pet Foods Franchise

Oscar Pet Foods to invest again in regional campaign

25th January 2012

Oscar Pet Foods, the UK’s leading pet food delivery franchise, have re-appointed Savagewood, the local marketing agency, to re-create their regional marketing programme of 2011.

With the objective of driving franchisee canvassing, every participating Oscar franchisee was given their own marketing programme devised specifically to suit their business area. The programme involved Savagewood creating individual campaign plans along with a suite of new communication across all media types as well supporting material such as literature, advertorial even canvassing scripts and business cards – all funded by Oscar Pet Foods head office to test the effectiveness of this single-minded and tailored approach.

The outstanding success for those who participated have led to Oscar widening the programme to the entire franchise in 2012, with the franchisor investing heavily once more. For Simon Bartholomew, Marketing & Franchise Support Manager of Oscar Pet Foods, it is money well spent.

“It is unusual for a franchise to support businesses locally with central funds, but the proposal by Savagewood, the effective way they devised and implemented the campaign locally and, most importantly, the results it generated, are far too encouraging. We’re excited at the potential for this activity and prepared to support our franchisees once more.”

The campaign us due to break in the Summer.

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Further Information

Franchise Information

BFA Membership Status
Full

UK Years Established
14 years

Current UK Coverage
50%

Franchisee Support Staff
16

Personal Investment Req.
£8,000

Total Startup Cost
£20,000 approx

Home-based business location

Business to consumer services

Franchisee operates individually

Why Choose Us?

What Our Franchisees Say

Latest Case Study

2nd October 2011
THE REWARDS OF OSCAR

Latest News

17th October 2011
THE SUCCESS OF A RE-SALE BUSINESS

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