With a Riverford Organic Franchise, the more energy and effort you put into your Vegetable Delivery Business, the more potential profit you'll get out. Work hard and you could have an annual turnover of £350,000 within three years.
Riverford is different – it's not just about the money. It is all about people and food - especially their shared passion for growing and eating fresh, seasonal, organic food.
The Riverford Organic Franchise is showing sustained year-on-year growth in delivery numbers, is a multi-award winning business and a full member of the BFA. Their franchisees are brand ambassadors across the country; building relationships with, and delivering to, thousands of loyal customers each week.
You could become a Riverford Organic Franchise owner for as little as £15-20k.
More than 25 years ago, tired of the way the big supermarkets were treating their smaller suppliers, Riverford's founder, Guy Watson, set out to sell his ethically grown organic food to as many people as possible.
Starting with just a handful of customers (actually friends he coerced, who then became customers) living close to the family-owned farm in Devon, Guy's home delivery vegbox scheme quickly caught on. With the rapid success of his novel fledgling business came a challenge: how to expand beyond ‘one man and a wheelbarrow’, maintain a strong ethical focus and not compromise on the quality of the produce. The answer was to offer like-minded people the chance to join the company as franchisees.
Fast forward 25 years from Riverford's inception and, today, the Riverford Organic Franchise company has a dedicated network of 70 Vegetable Delivery Business owners delivering tasty, seasonal organic produce to around 50,000 homes each week. Riverford is now the UK's leading home delivery vegbox scheme, and grows most of its own produce.
As Riverford has grown so has their product range. Fresh, seasonal organic veg is still their mainstay, but they're constantly sourcing new products from other artisan organic suppliers and have their own MeatBox Company, Farm Shops and Dairy.
Aside from the fruit & veg, they offer an extensive range of RSPCA award-winning organic meat; scrumptious organic cheese, pickles, chutneys and cooks' ingredients; a cooked picnic range; quality dairy produce and much more.
The full Riverford Organic Franchise product range offers a heady mix to the discerning and ethical eater, and of course gives a major boost to the Riverford Organic Franchise owners' turnover. And bottom line profit.
The Riverford approach is simple: they grow (or source), harvest and pack the produce, and transport it to your hub; you collect and deliver it to your customers. With your marketing hat on (and lots of help from the Riverford Organic Franchise), you will increase the number of new customers starting life with a vegbox each week. Then you'll keep them loyal to you and Riverford by delivering exceptional, personal customer service, and engaging them fully with your Vegetable Delivery Business – all the way from Riverford's fields to their plates.
Whilst you are using your local knowledge and expertise to become the Riverford brand ambassador within your Vegetable Delivery Business territory, the Riverford Organic Franchise will look after the farming, hub logistics and brand marketing in the background. It’s this harmonious balance between the macro and the micro, and a genuine passion for real food, good farming and ethical business that has enabled Riverford to flourish for nearly three decades.
Your focus will be to build and maintain a strong, engaged customer base loyal to you and Riverford, and the dedicated Riverford Organic Franchise head office teams will support you all the way.
Yes, but it's fun! You will get out of it what you put in. It's not rocket science but you really have to believe in what Riverford do to grow your Vegetable Delivery Business and reap the best rewards.
The most successful Riverford Organic Franchise owners have built their Vegetable Delivery Business from scratch to achieve a turnover of over £1million a year. Franchisees of these bigger businesses tend to take more of a managerial role, but they like to keep their hand in at the coalface (i.e. on delivery rounds) by covering for their drivers' holidays. Some simply want to get out on the road occasionally to have a face-to-face chat with their customers and keep their finger on the pulse.
Riverford Organic Franchise owners in smaller territories tend to work alone or as a couple - ‘owner-drivers' - whilst they get their Vegetable Delivery Business off the ground. As the number of deliveries per week increase over time, they take on drivers or admin staff to help.
Early starts are the norm when you are out delivering; the days are quite long and there's plenty of fresh air and exercise, come rain, snow or shine. Riverford pride themselves in seeing their deliveries to the door no matter what! This sort of thing distinguishes Riverford from the competition. When you get back home or to your office, you'll need to complete some admin such as order processing, end of day banking, marketing, account management and answering customer's queries.
In the spring and summer, you'll be out at shows and local events at weekends, finding new customers and strengthening relationships with your existing customers. In short, you'll be wearing many different hats to grow your Riverford Organic Franchise business.
Starting anything new is daunting, especially your own business. But you’re never alone as a Riverford Organic Franchise owner. All Riverford Organic Franchise owners are handpicked via an intensive recruitment system to make sure you are well suited to your franchise territory. During this process, you will be encouraged to fully discover what life as a Riverford Organic Franchise owner is like, and Riverford will help you compile comprehensive business plans to deliver your growth strategy.
The Riverford Organic Franchise professional head office team will advise you how to research and set up the infrastructure to trade your Vegetable Delivery Business, and steer you through the legal process of buying a business.
Before you launch, you will receive comprehensive training to help you maximise every opportunity in your new Vegetable Delivery Business venture. Riverford covers everything from proven strategies for growth, business & marketing planning, and analyzing your customer database, to how to use Riverford's bespoke round management & order processing systems and face-to-face-sales techniques.
Once you are in place, the Riverford Organic Franchise team will ensure you have the full support of their central teams for your first few critical weeks. After that, the Riverford Organic Franchise regional sales development managers will work with you to help you deliver your business plan effectively, and to achieve your growth targets.
When you buy a Riverford Organic Franchise territory, you are buying the exclusive rights to trade under the Riverford brand identity, and via the established Riverford Vegetable Delivery Business model. To buy a new territory, with exclusive rights, the price is c.£18,500. The deposit required is 20%, which reserves your territory.
Riverford periodically has a number of resale territories available around the country. These are established territories with a certified trading history and active customer base. The investment level will therefore vary according to location, delivery numbers and turnover. A list of available Riverford territories can be found under the ‘resales’ tab.
Prices are exclusive of Riverford's launch set up, marketing and training fee:
24th January 2013
Charlie Bush throws in the trowel for a business on a plate
21st December 2012
Riverford Founder Guy Watson named BBC Farmer of the Year