VanFranchise UK Van Business Franchises with Sole-Operator and Management Opportunities
Riverford Organic Case Study
Jim & Anna Harbridge run their Riverford Organic franchise in Portsmouth.
Jim Harbridge talks about why he and his wife Anna chose a Riverford franchise and what his daily life as a Riverford franchisee entails.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established30 years
  • Current UK Coverage90%
  • Franchisee Support Staff7
  • Personal Investment Req.£12,500
  • Total Startup Cost£24,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Jim & Anna Harbridge run their Riverford Organic franchise in Portsmouth

Jim Harbridge talks to us about why he and his wife Anna chose a Riverford franchise and what his daily life as a Riverford franchisee entails:

Riverford Organic - Jim & Anna HarbridgeWhy did you choose to purchase a franchised business and why did you choose Riverford in particular?

It seemed to us that franchising offered a good balance between security of a well established franchise that could support us, and the opportunity to make the business our own’. As Riverford customers for many years, we loved the product and on further inspection we decided that the model seemed to work well and would fit our needs.

What did you do before taking up a franchise?

I had a history working in marketing and PR whilst my wife, Anna was a probation officer.

How did you raise the finance?

We had private investments so were able to use funds from them.

What training and support did you receive initially and ongoing?

We both attended a full week’s training at Riverford’s head office, based at their farm in Devon. We met with many key staff members who covered everything from marketing, customer service, accounting, general business practices and how to use the internal ordering system.  As we purchased a resale franchise, we were lucky enough to be able to spend time with the previous owners, out on delivery rounds and in the office, it was an invaluable addition to the time spent at HO.

What is a typical day for you as a franchisee?

I’m not sure there is a typical day really! Initially I was involved in all aspects of the business (driving, packing, marketing, HR, Finance, Credit control, etc) but have managed to scale back the everyday operational tasks so I can concentrate more on marketing, social media, data analysis, logistics etc.

What challenges have you faced?

We experienced a variety of challenges, from logistical issues, to severe weather, staff illness and the occasional IT disaster.  The biggest for us however, was to build the business from one that was in decline when we took over to one that is now in growth. It’s certainly been challenging and rewarding in equal measure!

Has becoming a franchisee changed your life, if so how?

Very much so – I hope for the better! There is great satisfaction in knowing that your hard work and creativity can translate into positive and tangible results.

What marketing or promotional tools do you use to grow your franchise?

We’ve found that social media (facebook and twitter) has worked well for us at a local level, so too have our newsletters, which offer our customers a more personal service and a glimpse into our lives and involvement with the farm.  Various events and shows, where we meet people in person remain the most effective tool in acquiring new customers but our philosophy has been to be open to any number of ideas.  Retention methods are also key to promote customer loyalty but the most important thing we have found is to underpin everything with exceptional levels of customer service and communication.

What differentiates your franchise from the competition?

Our ability to combine a fantastic nationwide product, with all the insight and local know-how and personal touches of a small business.

In your opinion, what makes a successful franchisee?

Listening to your customers, not being afraid to consider new ideas and remembering that you get out of a business what you put in.

What advice would you give to someone thinking of buying their first franchise?

Decide how you want this to work for you – do you want it for the lifestyle or the profit? Make sure you believe in your product – that makes it a lot easier to sell!

What are your plans for the future?

To build our business up to its full potential. Hopefully there will be an opportunity to expand our territory. We would love to see where we are after ten years.

Would you do it again?

Even in the toughest of times I don’t think I have honestly ever regretted taking it on – so I suppose that is a ‘yes’!

Find out more about a Riverford Organic franchise for yourself by clicking below to request your FREE franchise information pack

David & Emma Shulman Get Their Lives Back in Balance with Riverford OrganicDavid & Emma Shulman Get Their Lives Back in Balance with Riverford Organic

David & Emma Shulman are getting their lives back in balance with their Riverford Organic franchise in West & Central Hertfordshire.

Tim and Jacqui Rix Run Their Riverford Organic Business in South BuckinghamshireTim and Jacqui Rix Run Their Riverford Organic Business in South Buckinghamshire

Tim and Jacqui Rix bought their Riverford Organic franchise in South Buckinghamshire in 2011 and haven’t looked back.

A successful relocation for Matthew & Sabrina CarterA successful relocation for Matthew & Sabrina Carter

Matthew & Sabrina Carter purchased the Hereford & Worcester Riverford Home Delivery franchise in September 2015.

Riverford welcome their latest franchiseeRiverford welcome their latest franchisee

Nick Kington is the latest franchisee to join Riverford’s network of veg box delivery teams.

Gareth and Gill Rossiter are Flying High with RiverfordGareth and Gill Rossiter are Flying High with Riverford

Gareth and Gill Rossiter talk about their trajectory from a world of jets and planes to running their own Riverford Organic veg box delivery business in Dorset.

David & Josie Yems run their Riverford Organic business in Royal Tunbridge WellsDavid & Josie Yems run their Riverford Organic business in Royal Tunbridge Wells

David & Josie Yems talks to us about why they started their Riverford Organic business and the day to day running of the business.

A year on with Iain and Liz PocklingtonA year on with Iain and Liz Pocklington

Iain and Liz Pocklington own a Riverford Home delivery business covering Darlington & the Dales.

James Negus Went Back to his Roots with Riverford OrganicJames Negus Went Back to his Roots with Riverford Organic

James Negus took over Riverford Organic in Bury St Edmunds 4 years ago and during this time he has turned the business around, increasing customer engagement, driving sales and boosting business revenues by 150 percent.

Charlie Bush throws in the trowel for a business on a plateCharlie Bush throws in the trowel for a business on a plate

Charlie Bush tried to start his own organic veg box delivery business, not realising that he had set himself a relentless and unforgiving task. It was while investigating the competition that he decided to ditch dreams of veg box supremacy and join River

Paul Jardine, a Riverford case study - 'It’s all about the Mooli'Paul Jardine, a Riverford case study - 'It’s all about the Mooli'

Paul Jardine talks about why he invested in Riverford, why it’s not all about the money, and why he wants to be known as North London’s local organic food delivery man until he retires.

How does your franchise grow? - Steve and Lynn Allen, A Riverford Organic Case StudyHow does your franchise grow? - Steve and Lynn Allen, A Riverford Organic Case Study

Riverford Organic customers Steve and Lynn Allen decided the time had come for change and started their own Riverford Organic business

Gunning for OrganicGunning for Organic

From the RAF to his own Organic Franchise - An Interview with Chris Hayton

Mush-room for ImprovementMush-room for Improvement

An Interview with Riverford Organic Franchisee, Hayley Dwyer

Ex-high powered salesman starts new life with Riverford OrganicEx-high powered salesman starts new life with Riverford Organic

Investing in a new business is a big step. But going from long-term employment to buying and running an established franchise could be considered a leap of faith.

Dorset Riverford Through to Franchisee of the Year Awards FinalDorset Riverford Through to Franchisee of the Year Awards Final

Social Media and Marketing Innovations Inspire Judges

From the Public Sector to the Open RoadFrom the Public Sector to the Open Road

Vanessa Cook - A Riverford Organic Franchisee Case Study

Life Changing Events for Franchisee Mary WatsonLife Changing Events for Franchisee Mary Watson

When Mary Watson and Husband Chris decided to embark on a new life in business together, they had no idea it would coincide with so many other life-changing events.

Through 'Baptism Of Fire' Riverford Organic’s Newest Franchisee Stays Cool as a CucumberThrough 'Baptism Of Fire' Riverford Organic’s Newest Franchisee Stays Cool as a Cucumber

33-year-old, dad-to-be, Jim Harbridge has stepped into a new life with Riverford Organic.

Multiple Franchises, Multiple profits with Riverford OrganicMultiple Franchises, Multiple profits with Riverford Organic

Northern-based Riverford Organic franchisee, Alan McInnes, started his business in Warrington and Widnes just two years ago.

VanFranchise

Van Franchise Opportunity information but its not just Man and a Van! VanFranchise.co.uk features all kinds of management franchises and owner-operator van-based business opportunities, Start a franchise today and achieve the self-employed success youve dreamed of. Whatever auto business you want, find it on VanFranchise.co.uk

Latest News
To subscribe to our newsletter about the latest franchise opportunities and information, please enter your email address:
Latest Tweets

Business Resale of the Day: Trophy Pet Foods Franchise @TrophyPetFoods in the North East for £39,000 - t.co/i1oxPn9IiI

11:00 AM Apr 20th

Take a look at the franchises other people have been requesting this week - t.co/jTxBmU9tNv #FridayNewst.co/YbHDE5ZwXN

10:00 AM Apr 20th
You have selected no franchises Complete your requests