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Trophy Pet Foods Case Study
John & Karen Purnell tell us about running their Trophy Pet Foods business in Wiltshire.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Introducing John & Karen Purnell from Trophy Pet Foods in Warminster, Wiltshire

John & Karen Purnell tell us about running their Trophy Pet Foods business in Wilstshire.

Trophy Pet Foods - John & Karen PurnellWe are Karen and John from Warminster, Wilts. We couldn’t be more pleased with our decision to choose Trophy. This is our first business venture and we know it is a winner. We have 300 + returning customers at the moment.

Karen has a full time job and works part time with Trophy. She uses her expertise in customer service and stock control to great effect. I do the delivery and sales side. I love meeting people and animals so my part is easy. What makes it easier is the food. It really does sell itself once you put a few basics into place. I honestly believe, having done what seems like a hundred taste tests and compared all the ingredients, that there is no better food on the market.

I come from an admin background and Karen is the general manager at an Importers. So you don’t need any direct selling experience. A love of animals and a desire to see them thrive on the best food around is one of the main qualities you need. We are very big on customer service and have an ordering system that reflects this. We are always on hand to answer any customer questions about their pets during the week but we let the answer machine take messages for the weekend.

We believe in doing the hours that are required to keep the business moving forward. You will lose some of your spare time, as in any business, but you will find it is worth making the odd sacrifice. When we first started we seemed to work every weekend and every conversation seemed to be about Trophy and the best way to do things.

Now, 5 years later, we feel the ground work has been done and it is now a question of improving on the numbers of customers. In our first two years we had a lot of customers from doing local shows and canvassing. More recently we have more and customers from referrals. This alone proves to us we are on the right track. What could be nicer than setting off in your van every day going to meet animal lovers and their pets and making money at the same time?

If you would like to find out more about running your own Trophy Pet Foods franchise then just click below

Trophy Pet Foods are pleased to introduce Dave and Maureen HumeTrophy Pet Foods are pleased to introduce Dave and Maureen Hume

Dave and Maureen Hume are from Barnard Castle in the North East.

Introducing Matt and Jen from Trophy Swindon & North WiltshireIntroducing Matt and Jen from Trophy Swindon & North Wiltshire

Matt and Jen joined Trophy Pet Foods in 2012 and their business has gone from strength to strength!

What Our Franchisees Say

Delighted with my first year, we ended year one ahead of target.Pamela Conroy


Job satisfaction is key and we have found it with Trophy.L Weir


The best thing I have every done – should have done it years ago!John Thurley


Why Choose Us

British Pet Foods, supporting British agriculture and farmers

Individual support and back up, with Trophy you are not a number

Low cost entry, big rewards, great job satisfaction

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