Riverford Organic Farms has been established for over 30 years. Today, the company has a dedicated network of 56 franchise owners delivering tasty, seasonal organic produce to around 50,000 homes each week. Riverford is now the UK's leading home delivery vegbox scheme, and grows most of its own produce.
Tired of the way the big supermarkets were treating their smaller suppliers, Riverford's founder, Guy Watson, set out to sell his ethically grown organic food to as many people as possible.
Starting with just a handful of customers (actually friends he coerced, who then became customers) living close to the family-owned farm in Devon, Guy's vegbox home delivery quickly caught on leading to the successful franchise it is today.
This business is showing sustained year-on-year growth in delivery numbers, Their franchise owners are brand ambassadors across the country; building relationships with, and delivering to, thousands of loyal customers each week.
As Riverford has grown so has their product range. Fresh, seasonal organic veg is still their mainstay, but they're constantly sourcing new products from other artisan organic suppliers and have their own Farm Shops, Butchery and Dairy.
The full Riverford Organic product range gives a major boost to the franchise owners' turnover and bottom line profit.
This business is hard work but it's fun! It is simple to learn and is not rocket science. You will get out of it what you put in. You have to believe in your Vegetable Delivery Business and what Riverford do, if you do you will reap the best rewards.
The most successful franchise owners have built their business from scratch to achieve a turnover of over £1million a year.
Franchise owners of the bigger businesses tend to take more of a managerial role, but they like to keep their hand in at the coalface by covering for their drivers' holidays.
Some simply want to get out on the road occasionally to have a face-to-face chat with their customers and keep their finger on the pulse.
Franchise owners in smaller territories tend to work alone or as a couple - ‘owner-drivers' - whilst they get their business off the ground. As the number of deliveries per week increase over time, they take on drivers or admin staff to help.
A Riverford Delivery Business consists of early mornings and long days. Riverford pride themselves in seeing their deliveries to the door no matter what!
This sort of thing distinguishes Riverford from the competition. When you get back home or to your office, you'll need to complete:
In the spring and summer, you will be out at shows and local events at weekends, finding new customers and strengthening relationships with your existing customers. In short, you'll be wearing many different hats to grow your Vegetable Delivery Business.
This franchise has a simple approach: they grow (or find), harvest and pack the produce and transport it to your hub. You will then collect the produce and deliver it to your customers.
You will receive Riverford's ongoing support together with your own marketing you will increase the number of customers starting life with a vegbox each week.
Customers remain loyal to you when you deliver exceptional, personal customer service and engaging with them fully. You will become the Riverford brand ambassador within your territory.
Riverford will look after the farming, brand marketing and hub logistics in the background. It’s this harmonious balance between the macro and the micro, and a genuine passion for real food, good farming and ethical business that has enabled Riverford to flourish for nearly three decades.
Your focus will be to build and maintain a strong, engaged customer base loyal to you and Riverford, and the dedicated Riverford Organic Franchise head office teams will support you all the way.
You are never alone with the Riverford Organic Franchise. All franchise owners are handpicked via an intensive recruitment system to make sure you are well suited to your franchise territory. During this process, you will be encouraged to fully discover what life as a franchise owner is like, and Riverford will help you compile comprehensive business plans to deliver your growth strategy.
The Riverford Organic Franchise professional head office team will advise you how to research and set up the infrastructure to trade your Vegetable Delivery Business, and steer you through the legal process of buying a business.
Before you launch, you will receive comprehensive training to help you maximise every opportunity in your new Vegetable Delivery Business venture.
Riverford covers everything from proven strategies for growth, business & marketing planning, and analyzing your customer database, to how to use Riverford's bespoke round management & order processing systems and face-to-face-sales techniques.
Once you are in place, the Riverford Organic Franchise team will ensure you have the full support of their central teams for your first few critical weeks. After that, the Riverford Regional Sales Development Managers will work with you to help you deliver your business plan effectively, and to achieve your growth targets.
By becoming a Riverford Organic Franchise Owner you are buying the exclusive rights to trade under the Riverford brand identity, and via the established Riverford Business Model.
Riverford has a number of resale territories available around the country. These are established territories with a certified trading history and active customer base. The investment level will therefore vary according to location, delivery numbers and turnover.
Prices are exclusive of Riverford's launch set up, marketing and training fee.
Riverford is different – it's not just about the money. It is all about people and food - especially their shared passion for growing and eating fresh, seasonal, organic food.
You need to love the product or the business you are promoting. If you don’t subscribe to that, you can’t inspire others to feel the same way.Fiona Littleton, East Manchester Home Delivery
Riverford franchisees have a level of independence that means we feel supported and not restricted.Liz Sowden, Dorking & Horsham Home delivery
Trust in the Riverford Business planning process. It may seem time consuming and complicated at the outset but is based on sound /tried and tested principles. If you follow it’s logic it'll give you a great steer and provide a solid base for achieving success.Hilary Garnham, Somerset West Home Delivery