17th November 2017
In the Autumn, InXpress, who are constantly looking for new ways they can support the franchise network, released their brand new online advert.
Finding the right 'face' to use in a new video campaign was necessary if InXpress were going to produce an advert which would win, not just for customers, but for the global InXpress franchise network.
Mel Spencer, Head of Global Marketing explains:
"The main purpose of our new video is to support our franchisees globally, by raising the profile of the InXpress brand. We thought if we could increase customer awareness about our international shipping services, this would help franchisees gain new business."
The advert focusses on what businesses may be looking for, and how InXpress meet those needs:
"We work hard to efficiently handle the logistics of customers’ shipping requirements – whatever they may be. With the additional benefit of excellent discounts. After switching to InXpress, a quarter of new customers said they saved up to 25% on their annual shipping fees."
InXpress chose one of the Australian-based InXpress Young Gun franchisees to be the face of the advert:
"We wanted to give the InXpress brand personality, and bring it to life. Shaun fits the profile we were looking for, in so many ways."
The advert has already globally amassed over 68k views on YouTube, in the first week since it was launched. And InXpress plans to continue to use both the video, and Young Gun Shaun in other marketing campaigns, in order to generate interest for the franchise network.
10th January 2018
From supplying the demands of InXpress, to meeting the demands of a growing franchise network, new MD Jon White, has exciting plans for a New Year, and a new season.
10th November 2017
On Friday 10th November InXpress released their brand new advert worldwide.
18th August 2017
Neena Gupta uses her work experience with InXpress as a business mentor to young people.
7th August 2017
InXpress have been named winners of the bfa HSBC Brand Innovation award at the 2017 Awards event.
1st June 2017
The InXpress convention shines its light on past achievements, present inspirations and future goals.
25th April 2017
Craig Atkins, franchise owner of InXpress Reading, completed the Manchester Marathon on Sunday 2nd April.
20th March 2017
The overriding reason that customers are turning to InXpress for their shipping requirements is all about the overall service that is provided.
2nd March 2017
InXpress have just been announced as finalists for the bfa HSBC Brand Innovation of the Year Award.
InXpress gives you a business concept and plan that you can run with. All you need is the right work ethic to deliver and make the business successful. There’s a model in place so you don’t have to reinvent the wheel – that was the biggest attraction for me.Lendy Mazur, Salisbury franchisee since February 2013
With InXpress you don’t buy or sell stock so the business has low overheads and you don’t lose money on damaged stock. You’re selling the services of world branded products and it’s much easier to sell DHL services than white van. E-commerce is booming at the moment because more and more people are now buying online.Craig Atkins, Reading franchisee since 2007
I’ve known about franchising for quite a while and I’m reassured by the fact that 95% of franchisees are still in business after 5 years. New businesses often fail before the initial five years.Bill Carter, Liverpool franchisee since 2008
Low entry cost
No inventory, no warehousing, minimum overheads
High income potential