Trophy Pet Foods Wessex, established over 16 years, is a North Dorset based Franchise of Trophy Pet Foods Ltd. Serving 200 local clients and generating a turnover in the region of £55,000 p/a from an average of one person working 35 hours per week, leaving plenty of opportunity for tangible and profitable growth.
The acquisition of an established franchise provides the opportunity for someone to tap into a large, well respected, tried and tested and supportive organisation with a strong brand and high ethical values. Additionally, the Franchisor is well known for providing market leading support from its UK based headquarters, as well as other Franchisees, and a proven launch system.
Trophy Pet Foods are market leaders in pet food home delivery and the original, and leading, mobile pet food Franchise in the UK. Trophy Pet Foods are full and active members of the British Franchise Association and are accredited by The Ethical Company Organisation. Trophy are proud to manufacture their food at their own plant in Northamptonshire and are passionate about their vision - they have always believed that quality nutrition is key to pet well being and a sound business model. They have been delivering this vision since 1991.
DT postcode (Blandford to Bridport to Crewkerne to Sherborne) plus a proportion of the BA22 (Yeovil) postcodes.
Western border: Charmouth - Crewkerne - Stoke Sub Hamdon - Ilchester
Northern border: Podimore - Sparkford - North Cadbury
Eastern border: Charlton Horethorne - Stalbridge - Todbur - Cashmoor - Winterborne Zelston
Southern border: Winterborne Zelston - Weymouth - Portland - Charmouth
Turnover Cost of Sales Gross Profit
Available by separate negotiation:
*Stock - The business requires a minimum of two weeks’ worth of stock (with a current value of c£2,000) at any point and this will be included in the sale to facilitate a smooth transition
**Vehicle – A 2016 (66 plate) liveried Citroen Despatch van could be included in the sale at market rate
***Storage – A weatherproof, rodent proof, secure feed and product storage unit measuring 8m x 6m, can be rented at market rate for an agreed period.
Marion Clemens. As well as running this Franchise area, Marion, who is an independently Level-3 qualified Nutritional Advisor, is also employed by the Franchisor to make up part of the Franchise Development Team for Trophy Pet Foods.
Initial training consists of a four days workshop run at the Northamptonshire based Head Office and is conducted in a single week. This is followed by five days In-Field training conducted in the franchise area with Marion, the current Franchise owner.
This is followed by a one-day workshop provided approximately three months after the initial training at HQ.
Additional training can be provided as necessary and will include:
An independent, professional, qualification is available to Trophy Franchisees which is an independently certified Level-4 and CPD recognised course in pet nutrition and UK pet food legislation programme. This independently assessed professional qualification will allow Franchisees to offer professional advice to their customers.
This will add value to the Trophy services, ensuring customers receive the best nutritional advice and helps improve customer retention.
The possibility of expansion really depends on the amount of time you can put into the business.
Some Trophy franchisees have small shop retail outlets or with a partner run dog sitting/training/boarding services.
Trophy Wessex currently has c200 customers, with regular canvassing/shows/recommendations this could easily build to 300+ within a year.
Competition / Market:
The pet food industry is lucrative and growing. There is obvious competition in the form of shops or on-line but the appeal for many pet owners is the free home delivery offered with Trophy and access to a nutritional adviser (the franchisee) who can help with all stages of their pet's life.
Reasons for selling:
Retirement was being planned but recent ill health has brought the need to sale forward a year.
Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire
The best thing I have every done – should have done it years ago!John Thurley
Delighted with my first year, we ended year one ahead of target.Pamela Conroy
British Pet Foods, supporting British agriculture and farmers
Individual support and back up, with Trophy you are not a number
Low cost entry, big rewards, great job satisfaction