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Trophy Pet Foods
Trophy Pet Foods franchise is the original pet food delivery franchise. Since its conception, Trophy Pet Foods has been the market leader in its field and now has a large team of successful franchisees.
Resale Information
  • Year Established17
  • Price£45,000
  • Date Listed22nd February 2021
  • LocationStafford & Stone
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Trophy Pet Foods Franchise for sale in the West Midlands

Stafford & Stone

22nd February 2021

Working from home, in an essential industry and providing contactless home delivery to local pet owners. This could be the perfect opportunity to take back control of your home-work balance.

Providing British-made, healthy, and nutritious pet food, with the backing of an industry-leading franchisor and your L3 qualification as an independent UK pet health and nutrition practitioner will create a pathway for you to leverage towards goals and objectives of your choosing.

Trophy Pet Foods Stafford, established over 17 years ago, is a Staffordshire-based franchise of the Trophy Pet Foods brand. Benefiting from an established and loyal customer base and generating a turnover in the region of £45,000 p/a. This is achieved from one person working an average of 30 hours per week: leaving plenty of opportunity for tangible and profitable growth.

The acquisition of an established franchise provides the opportunity for someone to tap into a large, well respected, tried and tested and supportive organisation with a strong brand and high ethical values. Additionally, the franchisor is well known for providing market-leading support from its Northamptonshire headquarters.

Trophy Pet Foods is the market leader in pet food home delivery, and the original mobile pet food franchise in the UK. The brand owner is a full and active member of the British Franchise Association and it is accredited by The Ethical Company Organisation.

Trophy is proud to manufacture its food at its own plant in Northamptonshire and the members of the team are passionate about their vision - they have always believed that quality nutrition is key to pet well-being and a sound business model. Trophy has been delivering this vision since 1991.

GEOGRAPHY

Coverage: ST10, ST11, ST14, ST15, ST16, ST17, ST18, ST19, ST20, ST21, TF10, WS11, WS12, and WS15.

CLIENTS

Client base/prospects:

  • Long-established customer base and with some retail outlets.
  • New business is acquired via client recommendations, canvassing, sponsoring shows, etc.
  • Protected access to over 100,000 residences, 40% of which are pet owners.
  • There is significant potential for growth, through direct canvasing and sponsoring Dog Shows, digital marketing, etc, with the area being made up of a mixture of rural areas with small to medium-sized villages as well as towns of various sizes.

THE SALE

Included:

  • Van (a 2015 Peugeot Bipper) complete with 2020 livery.
  • Starting stock*.
  • Exclusive territory as listed above.
  • New and renewable 5-year licensing agreement with Trophy Pet Foods.
  • Established customer base.
  • Pet weighing scales and trade scales.
  • Continuation of shop-based pop-up retail stands (x2).
  • Option to continue use of existing storage containers on a monthly rental basis.
  • Pop-up gazebo (size: 3m x3m).
  • New 2020/21 branded uniforms.
  • Microchipping kit (scanners and needle gun). Additional training required.
  • 4 days in-house training at Trophy’s head office in Northamptonshire.
  • Comprehensive and tailored in-field training within the franchise area by the current owner.
  • One month of advice and support from current owner before handover to the head office team for ongoing support.
  • Promotional literature.
  • Comprehensive operating manual.
  • Access to the franchise development team.
  • Lifelong support from the team at Trophy Pet Foods head office.
  • A proven, profitable, workable system supporting a quality brand with numerous differentiators within a growing market.

*Stock - The business requires a minimum of two weeks’ worth of stock (with a current value of c£1,500) at any point and this will be included in the sale to facilitate a smooth transition. Additional stock can be purchased at cost.

PRODUCT

Trophy Pet Foods has been established for over 29 years. The brand is British-run and British-owned.company . Trophy makes its own food, it is not bought in and bagged up.

Franchisees have back-up and experience to call on when needed, both with nutritional advice and business advice.

  • A British company.
  • Most ingredients sourced from the UK.
  • Supports British farmers.
  • Low road mileage on food.
  • Cooked in small batches to ensure freshness.
  • Full traceability of all ingredients.
  • No artificial preservatives or additives.
  • Cost-effective for customers in a competitive market.

CURRENT OWNERS

As well as running this exceptional franchise area, John was previously employed by Trophy Pet Foods as a franchisee development trainer and has significantly contributed to Trophy’s Operations Manual during his 17-year partnership with the brand.

POST ACQUISITION

  • The current owner will provide a comprehensive handover for 2 weeks.
  • The current owner will offer free advice for a further month as required.
  • Initial and ongoing training and support is provided by the franchisor for the duration of the agreement.

TRAINING & SUPPORT

Initial training consists of a four-day workshop run at the Northamptonshire head office, or via Zoom if restrictions apply, and is conducted in a single week.

This is followed by 2 weeks in-field training conducted in the franchise area with John, the current franchise owner.

This is followed by a one-day workshop provided approximately three months after the initial training at HQ.

Additional training can be provided as necessary and will include:

  • Independent Level-3 Nutritional Qualification (attained through a distance learning course).
  • Regional workshops to network with your fellow Trophy franchisees.
  • Franchisees have access to their own personal trainer who carries out all support, development, and growth plans.
  • Ongoing support from the brand is crucial, and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local and national digital advertising, help with growing the customer base, regional meetings, a franchisee council, motivational support, and the appointment of a personal trainer.
  • Seasonal newsletters for customers, brand building programmes, the Trophy website and social media are also part of the package alongside an Annual Conference, a customer referral scheme and show/event support.
  • Internet discussion forum enabling you to network online.
  • Centralised e-commerce which directs customer enquiries direct to the business.
  • Personalised SEO optimised website to showcase your local business.
  • Brand-sponsored business photo shoot.
  • Professionally managed Facebook location (business) page.
  • Google My Business location listing.
  • Google and Facebook marketplace product listings and search ads.

QUALIFICATION

An independent, professional, qualification is available to Trophy franchisees which is an independently certified Level-3 and CPD recognised course in pet nutrition and UK pet food legislation programme. This independently assessed professional qualification will allow franchisees to offer professional advice to their customers. This will add value to the new owners’ services, ensuring customers receive the best nutritional advice and this can contribute to customer retention.

EXPANSION POTENTIAL

The possibility of expansion really depends on the amount of time you can put into the business. Some Trophy franchisees have small shop retail outlets or, with a partner, run dog sitting / training / boarding services.

Trophy Pet Foods Stafford currently has an established customer base, with regular canvassing / shows / recommendations with plenty of opportunity to grow.

COMPETITION & MARKET

The pet food industry is lucrative and growing. There is obvious competition in the form of shops or online, but the appeal for many pet owners is the free home delivery offered with Trophy and access to their own nutritional adviser (the franchisee) who can help with appropriate feeding at all stages of their pet's life.

REASON FOR SELLING

Retirement was being planned, but recent ill health has brought the need to find new ownership forward by one year

Find out more about the Re-Sale Opportunity by clicking below now!

Enquire About This Resale

Other Resale Opportunities

Trophy Pet Foods franchise for sale in Chester and the Wirral listed on 5th October 2021
What Our Franchisees Say

Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire


The best thing I have every done – should have done it years ago!John Thurley


Delighted with my first year, we ended year one ahead of target.Pamela Conroy


Why Choose Us

British Pet Foods, supporting British agriculture and farmers

Low cost entry, big rewards, great job satisfaction

Individual support and back up, with Trophy you are not a number

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