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Trophy Pet Foods Case Study
Dave and Maureen Hume are from Barnard Castle in the North East and have had their Trophy Pet Foods business for just over six years.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Trophy Pet Foods are pleased to introduce Dave and Maureen Hume

"We are Dave and Maureen from Barnard Castle in the North East, just over six years into our Trophy franchise covering predominately the County of Durham area with small incursions into north Yorkshire and Tyne & Wear.

For a number of years I’d been self employed as a sales consultant representing a variety of companies. Maureen was a former BT senior account handler.

Trophy Pet Foods - Dave and Maureen HumeTrophy as a business allows Maureen and I to work together to build a business specialising in an area, ‘pets' and dogs in particular we both love along with our two highly trained and motivated sales executives Toby and Elsa, our Hovawarts.

Looking as they do on Trophy food shows everyone how their dogs 'could' look on what is a fantastic product, believe me, dozens of customers whom we meet daily on walks and shows have taken on the brand purely because of those two.

Since then we’ve developed a working relationship with Westies in Need nationwide rescue based up here and have in fact rehomed two ourselves, George and very recently Daisy, so now we’ve four walking adverts.

This is now developing into a stable business; thus far we have not been disappointed even though we’ve been in the midst of a recession and high fuel costs with the related challenges this brings. We won’t get mega rich but quality of life and the arena we work in is wonderful.

At this point we’ve registered 425 customers but of course you learn that you can’t keep everyone and sadly dogs die, people move away etc however our retention rate is in the order of 86/87% with circa 370 active and still growing which tells us two things:

  1. Our service is excellent and it’s what we strive to offer and we take the word service very seriously.
  2. No matter how good your service is, if the food was not good people would ‘have’ to leave you, their pets are too important to them, most have stayed with us.

So many dogs and cats still to help and we never under estimate how much the home delivery, service and quality advice is playing and it’s a competitive market but it helps to be one if not 'the' best.

At this stage we can see that we are making a living working in this environment of choice but still with lots of work to do, it does not happen overnight.

Trophy allows you the grace to run your company with just the right amount of back up and advice when needed. The equipment supplied and training from the outset has been first class and after looking as we did at the competition (I use the term competition loosely) we are so glad we went with our instinct and chose by far the best product and team to work with.

We genuinely believe that there is no better pet food on the UK market this is constantly reinforced as we become yet more knowledgeable and the periodic seminars on Nutrition are right up to date but more importantly we repeatedly see the benefits in our customers dogs health, no magic to it just good natural ingredients and more often than not, they see it too."

Dave & Maureen, Toby & Elsa, George & Daisy (and of course the 3 cats)

To find out more about the Trophy Pet Foods franchise for yourself just click below

Introducing Matt and Jen from Trophy Swindon & North WiltshireIntroducing Matt and Jen from Trophy Swindon & North Wiltshire

Matt and Jen joined Trophy Pet Foods in 2012 and their business has gone from strength to strength!

Introducing John & Karen Purnell from Trophy Pet Foods in Warminster, WiltshireIntroducing John & Karen Purnell from Trophy Pet Foods in Warminster, Wiltshire

John & Karen Purnell tell us about running their Trophy Pet Foods business in Wiltshire.

What Our Franchisees Say

The best thing I have every done – should have done it years ago!John Thurley

Delighted with my first year, we ended year one ahead of target.Pamela Conroy

Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire

Why Choose Us

Individual support and back up, with Trophy you are not a number

Low cost entry, big rewards, great job satisfaction

British Pet Foods, supporting British agriculture and farmers

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