Riverford Organic Franchise

Riverford’s quiet revolution – the decision to ditch discounts

5th December 2016

Riverford have had enough of discount marketing and in a bold new move have vowed never to offer anything to a new customer that they don’t offer to existing ones.
Riverford’s quiet revolution – the decision to ditch discounts

The organic farmers and veg box delivery teams at Riverford have had enough of discount marketing and in a bold new move have vowed never to offer anything to a new customer that they don’t offer to existing ones.

To them, the key word is ‘fair’. They believe in a fair day’s pay for a fair day’s growing. For almost 30 years Riverford have grown, sourced and delivered organic veg, meat and more to homes across England and South Wales via their network of franchisees. What they don’t grow themselves, they get from small scale farmers and producers who they work with over the long term. Fair prices are set in stone at the beginning along with the commitment to buy from them often over a year in advance.

Founder Guy Watson advises:
"We have stopped offering discounts, stopped paying dubious companies to knock on doors, stopped using voucher sites and significantly cut back on leafleting and advertising. Instead we are concentrating on growing good veg, looking after our existing customers, and have taken all sales back in-house through our own staff who know and our veg and share our values."

This way of doing business is virtually unheard of in the industry, and provides farmers and suppliers with a level of income security and fair, stable payments that is a world away from how many other retailers operate.

Guy continues:
"I am convinced that most people, most of the time are happy to pay a fair price; what it costs to make something in a competent and efficient manner with due respect for people and the environment, plus a modest profit."

Riverford’s new position on offers provides reassurance to their customers that a Riverford delivery means that the farmers, suppliers, staff and their franchisees are paid fairly, and that every customer is treated equally. No introductory offers, no inflated prices, just the occasional thank you gift for customers who are in it for the long run.

Guy concludes:
"This may all sound tame, but in an industry racing to the bottom, it is a quiet revolution."

Find out more about the Riverford Organic franchise by clicking below to request your FREE franchise information pack

Request your FREE information pack

Riverford Organic Franchise News

Riverford Celebrates Double Milestone
22nd August 2017
Riverford Organic reaches two impressive milestones in August 2017.

Riverford Wins at BOOM Awards
10th July 2017
Riverford celebrates as founder, Guy Watson, is named Best Organic Farmer at the BOOM Awards.

Riverford celebrate 30 years of Business at Annual Franchise Conference
6th July 2017
Riverford Organic marks 30 years since founder Guy Watson began growing veg on his parents’ Devon farm.

A Decade Of Deliveries For Riverford Franchisee
12th June 2017
Riverford franchisees, Andrew Wilson and Susan Taylor, are celebrating a decade of deliveries.

Riverford’s Newest Team Raring To Live Life on the Veg!
5th June 2017
Grant Hughes and Elizabet Caminade-Lavault are the latest franchisees to join Riverford’s network of veg box delivery teams.

Riverford Raises Awareness Through The Veg Fund
16th May 2017
Riverford's The Veg Fund scheme works in partnership with local schools, charities and other organisations to help them raise money.

A Record-Breaking Christmas for Riverford
12th January 2017
Christmas delivery week has always been the busiest time of year for Riverford and 2016 was no exception.

New Year, New Career Living Life On The Veg
6th January 2017
Investing in a Riverford Organic franchise offers a safe and rewarding way to take control of your work/life balance.

Riverford Organic Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
30 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

Latest Case Study

Latest News

my franchise

Login below or click here to register

Need a password reminder?

franchise list

   Ctrl-Click to select multiple types

franchise type

franchise category