17th October 2018
ChipsAway, the UK’s leading minor car body repair specialist for over 20 years, are thrilled to have won an award at this year’s Franchise Marketing Awards, taking home the trophy for the ‘Best Print Advert’ and celebrating ChipsAway’s continued commitment to supporting the growth of the franchise industry.
The Franchise Marketing Awards, an initiative that has been running for the past 13 years, has become one of the industry's most highly-coveted awards events and is well-known for recognising and celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.
ChipsAway were awarded the award for Best Print Advert for 2018, after their successful marketing campaign called 'Paint Your Future with ChipsAway' launched in March 2018, with the clear intention to develop the ChipsAway franchise network, and provide professionals, who are considering a career change and a more independent and agile lifestyle, with rich career prospects through franchising. The innovative campaign aimed to demonstrate that the franchise sector is fast-growing and cutting-edge, with the ChipsAway network rendering itself as a true industry-leader.
The design strategy behind the 'Paint Your Future with ChipsAway' print campaign visibly depicts the collaboration between the automotive industry and a franchisee’s personal desire to take control of their future through joining a franchise. The brief was to keep the outcome simple, striking and uncluttered. The inclusion of the IMI and full member bfa logos, as well as the 'As Seen on TV' logo created credibility of both the ChipsAway and parent company Franchise Brands Plc brands.
The campaign has been featured in franchising press such as Making Money and Business Franchise, as well as well-known motoring magazine, Diesel Car.
"ChipsAway is incredibly proud to have been recognised for the ongoing commitment to our own franchisee network, and our customers, through developing high quality, experienced, service providers. Winning a Franchise Marketing Award is a huge privilege for us and we look forward to continuing to build on that momentum and provide the very best support and service to our franchise network going forward."
30th July 2019
ChipsAway continues outstanding training success with IMI centre accreditation.
12th March 2019
ChipsAway and Womanic urge women to have more confidence when dealing with all things automotive!
22nd January 2019
ChipsAway ensure safety of specialists and customers with Electric Vehicle training as standard.
9th October 2018
ChipsAway International is proud to be supporting the Bangers4Ben initiative.
27th September 2018
Future-proofing the business and Hollywood Glamour ignites at this year’s ChipsAway Conference and Awards Ceremony.
I could see the flexibility of ChipsAway’s business model would work for me. Working for myself as a franchisee is a world away from my life before.Neil Dobson, franchisee since 2013
I’m absolutely thrilled with the way my business is going. I wanted something flexible, that was not massively expensive and which had the potential for growth. ChipsAway fit the bill and has proved to be everything I’d hoped for. ‘It does what it says on the tin’, and if you follow the business model you can’t go wrong!Andy Cornell, franchisee since 2011
Regular National Advertising - ChipsAway have successfully built higher brand awareness through their extensive TV campaigns, SEO, PPC, and innovative online and offline marketing
Unrivalled Training and Ongoing Support - No experience needed, guaranteed. Full, certified training
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