1st May 2017
ChipsAway, the UK’s leading minor car body repair specialist, are celebrating the launch of their consumer TV campaign for 2017 this month, marking the 9th anniversary of TV advertising for the SMART repairs brand.
ChipsAway’s national TV campaign has grown more and more successful each year since it first began in 2009. In particular, 2016 was an excellent year for the campaign, with TV leads increasing 17% year on year from 2015.
TV advertising undoubtedly contributed to ChipsAway’s record-breaking amount of consumer leads in 2016, where the brand generated £39 million worth of enquiries for the network. This roughly equates to £75,000 worth of enquiries per franchisee territory. It is estimated that a third of UK adults have now seen the ChipsAway advert on TV at least once within the last two years.
Ella Pugh, Marketing Manager of ChipsAway confirms how the extensive TV campaign has enriched and enhanced the reputation of the brand:
"ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years.”
We work alongside one of the best agencies in the country to refine and optimise our campaign strategy every year to maximise results, integrating our TV ads with online activity, and our franchise partners are reaping the rewards!"
Since launching TV advertising, the brand has seen demand rocket by an increase of 355%! ChipsAway appears on a range of channels, including Dave, Sky News, Sky Atlantic, History Channel, Quest and Comedy Central, which continuously perform very well.
ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness, market profile and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
The leading brand expects to continuously see fantastic results from their TV campaigns in the future.
16th October 2017
ChipsAway’s annual conference and awards dinner celebrated 23 years as the UK’s leading minor car body paintwork repair brand.
31st May 2017
ChipsAway are thrilled to announce the launch of their brand-new responsive and fully optimised new website.
14th March 2017
ChipsAway have recently achieved a prestigious 5* rating from online consumer review company TrustPilot.
24th February 2017
Many ChipsAway franchisees join the network because they are already so passionate about cars and see the franchise as a great opportunity to turn their career into their hobby.
I’m absolutely thrilled with the way my business is going. I wanted something flexible, that was not massively expensive and which had the potential for growth. ChipsAway fit the bill and has proved to be everything I’d hoped for. ‘It does what it says on the tin’, and if you follow the business model you can’t go wrong!Andy Cornell, franchisee since 2011
I could see the flexibility of ChipsAway’s business model would work for me. Working for myself as a franchisee is a world away from my life before.Neil Dobson, franchisee since 2013
Fantastic earnings potential - Many franchisees achieving in excess of £80,000 pa, some turning over £300,000 pa
Brand Leader - ChipsAway is the UK's leading minor automotive paintwork repair brand