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Trophy Pet Foods
To join the Trophy nationwide Van-Based Pet Franchise you simply need to be focused, motivated to run your own Trophy Business and prepared to work hard, putting in some long hours until you are established.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Trophy Business
Van-Based Pet Franchise

Established in the early 1990's Trophy was the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has a substantial team of passionate pet people/franchisees delivering all over the UK. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

Trophy Business | Van-Based Pet Franchise

Convenience, Quality, British is what defines Trophy Pet Foods. From their quality, British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to friendly customer service. All combine to provide a winning combination.

Trophy realise just how important and what a big decision it is to enter into a new venture and start a new business. But this is where franchising comes in. They have the correct skills, experience and know-how necessary to make your new Trophy Business succeed.

Trophy train, support and guide franchisees along the way.

Trophy's tried and tested formula combined with their superb launch programme and support package is designed to ensure every new franchisee can grow and develop an exceptional local pet food business. There is immediately the strength of a large organisation behind you – a proven system.

The Trophy Business Opportunity:

  • Huge job satisfaction
  • Flexible working hours, working from home to suit both you and your customers
  • Sustainable high margins
  • Exclusive area
  • Low food miles, sustainable sourced British ingredients
  • Unique British brand, manufactured at their own plant
  • A proven system

Trophy Pet Foods is a family run business and has a large team of successful, established franchisees.

The Trophy Products:

Trophy pet foods are made from only the best available ingredients and to the highest of standards.

In a thriving pet food market it is vital that Trophy's pet foods, products and services are of the highest calibre, whilst remaining competitively priced.

Trophy Business | Van-Based Pet Franchise

Trophy has been in business for over 27 years and this background, knowledge, knowhow and research, coupled with working with their established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods you see today.

Manufacturing their own foods at their own pet food plant allows franchisees to have confidence in what is a quality British premium product that will ensure customer satisfaction and retention. Working with qualified pet nutritionist their foods have modern, advanced formulas.

The range is extensive and includes complete, natural, nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 29 exclusive dog foods, 4 distinctive cat foods and a holistic tinned dog food range; their foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.

Trophy Business | Van-Based Pet Franchise

From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – Trophy have a food that will suit.

They also do a wild bird seed range, chicken foods, as well as a small mammal range. They stock a complete, evolving range of pet accessories, treats, pet care items etc. This enables franchisees to offer a one stop shopping concept.

Trophy really do cater for everything the British pet owner requires. They manufacture their food each week to maintain freshness and specially select the best ingredients available ensuring that the foods are nutritious, palatable and balanced.

Just a few key benefits:

  • Trophy's unique natural recipes
  • Rich in human grade fresh meat or fish
  • 100% satisfaction guarantee
  • Complete balanced nutrition
  • No artificial colourings, preservatives, flavourings or antioxidants
  • Naturally hypo-allergenic
  • Lower feeding rates / price savings

Customer service is a priority with free nutritional advice, free home delivery, one stop shopping and free samples, all being available to the Trophy franchisee to promote to their customers. Trophy works closely with each new franchisee to establish a large customer base within the first few months.

Trophy Business | Van-Based Pet FranchiseWith a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate. Price, service, product choice, free home delivery, free nutritional consultations etc are all relevant factors for customers switching to The Complete Trophy Pet Care Service.

Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, starter packs and show equipment.

Training and Support:

The first 4 days training (spread over a week at offices in Oxfordshire) kick starts the business. Followed by 4 days of in field training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. In addition further training will include:

  • Your Nutritional Qualification, via a distant learning course
  • A 12 month social media masterclass and in house managed social media for 6 months
  • Regional workshops to network with your fellow Trophy franchisees

Franchisees have full access to their own personal trainer, who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will also guide the new franchisee through their first few years with Trophy.

You are never alone

Trophy Business | Van-Based Pet Franchise

When you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. They are also with you every step of the way, after all your success is their success! One of the many benefits of running your own business in conjunction with Trophy is the level of support they can provide for you.

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local & national digital advertising, help with growing the customer base, regional meetings, a franchisee council, motivational support and, of course, your own personal trainer.

Plus seasonal newsletters for all your customers, brand building programmes, the Trophy website and social media. Plus the famous Annual Conference, a customer referral scheme and show /event support.

The New Trophy Business Package Includes:

  • Ten day comprehensive training programme
  • Exclusive territory, large enough to grow and expand
  • Local advertising & marketing
  • Starter packs of stationery and tools
  • Accounts software
  • Initial starter stock pack
  • Trophy van livery and display module
  • Nutritional qualification
  • Corporate identity
  • Trophy show equipment
  • All promotional literature
  • Effective launch programme & PR campaign
  • Comprehensive operating manuals
  • Dog weighing scales & trade scales
  • Full back up and ongoing support
  • Franchise Support Manager
  • Brand building
  • Proven system
  • Video visual aids, aocial media commercials & tablet
  • Trophy CRM system
  • Social media masterclass and managed social media

The Trophy Pet Foods franchise investment fee is £13,995 plus VAT and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and have working capital.

Trophy Business | Van-Based Pet Franchise

Pet Nutrition Qualification:

An independent, professional qualification for all new and existing Trophy franchisees - an independently certified CPD in pet nutrition and UK pet food legislation program. This professional CPD qualification will allow franchisees to offer a professional, dedicated service to their customers, built on trust, confidence in the advice given, and it will add value to the Trophy services, ensuring customers receive the best nutritional advice.

In Conclusion

With the immediate strength of a large organisation behind you, the proven support and launch system and the support of current franchisees you will never be without the knowledge you will need. 

Trophy are market leaders in pet food home delivery and the original and leading mobile pet food franchise in the UK. Trophy Pet Foods are full members of the British Franchise Association and they are accredited by the The Ethical Company Organisation. 

Trophy are proud to manufacture their food at their own plant in Northamptonshire and are passionate about their vision - they have always believed that quality nutrition is key. They know that a local Trophy Nutritional Adviser / Franchisee is the best person to give friendly, expert nutritional advice.

Find out more about the Trophy Business, one of the UK's leading Van-Based Pet Franchises. Click below now!

What Our Franchisees Say

Delighted with my first year, we ended year one ahead of target.Pamela Conroy


The best thing I have every done – should have done it years ago!John Thurley


Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire


Why Choose Us

Low cost entry, big rewards, great job satisfaction

Individual support and back up, with Trophy you are not a number

British Pet Foods, supporting British agriculture and farmers

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